Leaflets & flyers are often derided and yet they are one of the most popular ways of promoting a business. Although response rates are often low, leaflets are not expensive and can be an extremely good way of targeting your target market through placing information about your company directly into their hands.

Expected response rates are in the region of 1-2%. However, the design of the leaflet, and the distribution method all have an impact on the response rate. Get each aspect right and you could have an extremely effective marketing promotion.